Our Sustainability Journey
In partnership with National Geographic, making sustainable choices for our packaging – from recycled plastic, to eco inks – has been at the heart of creating these products from day one.
Our board is 100% FSC certified.
FSC (Forest Stewardship Council) works to take care of our forests and those who rely on them: by protecting plant and animal species, indigenous people’s rights, forest workers’ safety, and much more. This is achieved through FSC certification, ensuring forests around the world are responsibly managed. Currently, over 90 million hectares of forest are FSC certified, in over 80 countries worldwide. The beautiful raw underside on our board not only looks natural and rustic, but means the board has been through fewer chemical processes from tree to carton, making it even more environmentally friendly.
We use eco inks, coatings and glues.
The inks used on our cartons are derived from renewable resources such as corn and linseed and are mineral oil free. Our aqueous (water-based) coatings and glues are soluble, non-hazardous and easily recycled. The alternatives (UV inks and oil and chemical-based coatings) use large amounts of energy in the printing process and makes board difficult to recycle. A carton printed with vegetable-based inks and water-based coatings is compostable and can take as little as 2-6 weeks to completely biodegrade, leaving zero hazardous waste.
Our plastic bottles are made from 100% recycled plastic.
While plastic is a problem, PCR (post-consumer recycled) plastic could be an answer – using the plastic that is already on the planet! Aside from the obvious issues related to making new or ‘virgin’ plastic in a world already drowning in it, the carbon footprint of manufacturing 100% PCR Polyethylene terephthalate (PET), is 60% lower than virgin PET (which includes all the energy to collect, recycle, and remanufacture the plastic).
Our labels are 100% recyclable.
Ease of recyclability was our priority when it came to our labels. As our labels and bottles are made of the same material, it means you recycle the whole packaging once you’re done.
Our formulas are 100% natural.
Using 100% natural formulations means it is even more important to ensure that all our ingredients are sourced according to our strict standards for quality and integrity. We categorise our oils as Organic, Ethically Harvested or Wild Crafted.
Organic – Derived from plants that have been grown without man-made fertilisers, herbicides or pesticides. Using ecosystem management methods to maintain the health of both plant and soil guarantees there are no inputs such as genetic modification or irradiation.
Ethically Harvested – Derived from a herb, shrub or tree that is consciously cultivated in its natural environment to ensure the species grows in abundance and is not depleted.
Wild Crafted – Derived from plants that are not cultivated but are gathered from their wild habitat. Although not organic, they are grown in their natural habitat, in conditions favourable to the health of the plant.
Vote with your pound:
By purchasing products using PCR plastic, you are supporting companies who are reusing the plastic that already exists in the world. Some simple things to look out for when you’re shopping unavoidable plastic:
– Shop products using PCR plastic over virgin plastic (they might say ‘100% recycled bottles’ like ours!)
– Avoid single use plastic wherever possible and buy re-usable containers instead – consider usage vs lifespan of the plastic (a disposable coffee cup lasts 11 minutes on average, but the non-recyclable plastic lid could last forever in some form…)
Is plastic avoidable?
Plastic was invented to protect the integrity of the product – it’s a bit of a wonder material! Plastic can be cleaned easily (making it safer and sterile) it’s light to transport (reducing fuel consumption) and cheap to manufacture. Its durability is both a blessing and a curse. We will continue to do what we can to reduce our plastic use and source our unavoidable plastics as responsibly as possible, while continuing to bring you the products you know and love.
While we have learnt a lot along the way, particularly with the support of our valued partners, we aren’t perfect and won’t change the world overnight. What we can promise is that we will remain honest throughout the journey. In partnership with National Geographic, our team will continue to learn and do better, sharing our learning with you as we go!